Dana spent 25+ years in the corporate world — building a career, a family, and a life that looked secure from the outside. And then, one by one, those structures fell away. A business failed. A job was lost. A marriage ended.

Through all of it, she saw something she can't unsee: far too many capable, educated women — even women with significant wealth — have never been taught the basics of budgeting, compounding, or how to make confident financial decisions on their own. After navigating divorce, complex real estate transactions, financial negotiations, buying her own home, and planning for her son's future, she knows how critical those skills are, no matter your relationship status. And even with experience, doing it alone was still scary.

At the same time, she was confronting a deeper truth: how easy it is to tie your worth to achievement, comparison, status, and external validation. She was grateful for what she had built, but still caught in the quiet feeling that she should be doing more, earning more, proving more. That inner work completely reshaped how she sees money, wealth, abundance, worth, and wholeness.

Building W+W is the message she wishes someone had given her earlier: earn a lot, achieve a lot, accomplish a lot — and know that none of it is what makes you worthy. Now she's building it for the next generation of female leaders, so they can own their success from the inside out.